Top 10 Most Expensive Jeeps Ever Sold


Jeeps are some of the most beloved off-road vehicles, as they can easily handle both rough terrain and paved roads. Because they’re ideal for camping and commuting, they’ve developed a passionate following of drivers willing to pay high prices for top-notch models. But what is the most expensive Jeep ever sold?

The most expensive Jeep ever sold is a 2012 Jeep Wrangler Unlimited Custom 6×6, which sold for $250,000 in 2022. This Jeep was fully customized, though the windshield is original. This vehicle’s high price partially stems from its powerful V8 engine, headrest TV screens, and built-in cooler.

Though Jeep prices pale in comparison to the most expensive Porsche cars, they can still be quite costly, especially when they’re fully customized. So without further ado, let’s explore the priciest Jeeps ever sold!

Here Are the Top 10 Most Expensive Jeeps Ever Sold:

  1. 2012 Jeep Wrangler Unlimited Custom 6×6 – $250,000
  2. 2022 Jeep Gladiator Custom 6×6 “Apocalypse Hellfire” – $236,500
  3. 2015 Jeep Wrangler Unlimited Commando Tactical Edition – $225,000
  4. 1981 Jeep CJ7 Custom SUV – $200,000
  5. 2020 Jeep Gladiator Custom Demon Rubicon – $198,000
  6. 2016 Jeep Wrangler 75th Anniversary Custom 6×6 – $198,000
  7. 2022 Jeep Wrangler Unlimited Custom SUV – $181,500
  8. 2021 Jeep Wrangler Unlimited Custom SUV “Doomsday” – $176,000
  9. 1958 Jeep FC170 Custom SUV – $159,500
  10. 2019 Jeep Wrangler Unlimited Rubicon – $143,000

10. 2019 Jeep Wrangler Unlimited Rubicon – $143,000

photo source: Mecum Auctions

The Jeep Wrangler Rubicon is one of the most popular models ever released. In addition to having the iconic square-shaped cabin body, the Rubicon features rear storage space that makes it slightly more practical.

But this Jeep Wrangler Unlimited Rubicon is the most valuable of its kind, selling for a whopping $143,000 in 2022. And there are quite a few reasons it sold for such an incredible price.

For example, despite being a few years old, this vehicle only had 420 miles on its odometer when it was auctioned. But its engine and high-quality components might be the real reason why it caused a bidding craze.

Why It’s Expensive

This Jeep Wrangler Unlimited Rubicon is exceptionally stylish, with red-and-black interior detailing (and matching leather seating), a digital infotainment screen, and dual sunroofs. But it’s also functional, equipped with a Hellcat engine packing more than 700 horsepower.

The dual-pump fuel system, water intercooler system, and top-of-the-line suspension and shocks are also valuable features. Whether you’re a lifelong Jeep fan or a car collector, this vehicle would be a superb addition to your garage thanks to its capable components and fashionable interior.

9. 1958 Jeep FC170 Custom SUV – $159,500

photo source: Barrett-Jackson

Antique vehicles often outsell brand-new models, especially when they’re in excellent condition. The 1958 Jeep FC170 Custom SUV is a prime example, as it’s more than half a century old, but it sold for $159,500, more than $100,000 more than the average Jeep.

This utilitarian Jeep was fully customized and refurbished, but it retains its vintage appeal, with a bright green exterior accented by a cream-colored hood and front grille. Though the indoor cabin isn’t the most spacious (it can only fit two people), the Mattracks tank-like wheels are a unique touch rarely found with Jeep vehicles.

Why It’s Expensive

This antique Jeep features Mattracks tracks that can handle sandy and rocky terrain.

In addition, these tracks are interchangeable with included all-terrain tires. It’s one of the most stylish utility Jeeps ever created, which is likely why it sold for such a high price.

8. 2021 Jeep Wrangler Unlimited Custom SUV “Doomsday” – $176,000

photo source: Barrett-Jackson

Some of the priciest Jeeps ever sold are unique combinations of utility and style, and Doomsday is no exception.

Coated with three layers of Kevlar and capable of towing 12,000lbs (about 5,443kgs), this customized Jeep Wrangler Unlimited can handle almost anything. It also has desirable features like push-button ignition start, Bluetooth, and GPS navigation.

This Jeep sold for $176,000—but it’s not the priciest survivalist Jeep ever created. Still, we’ll touch on that a little later!

Why It’s Expensive

Customized Jeeps can sell for high prices. But this custom Jeep Wrangler Unlimited has more than rarity going for it.

It’s durable, powerful, and uniquely luxurious. These qualities make it more valuable than mass-produced versions available at local dealerships.

7. 2022 Jeep Wrangler Unlimited Custom SUV – $181,500

photo source: Barrett-Jackson

The Jeep Wrangler Unlimited is one of several top-selling vehicles in the Jeep lineup. One of the most popular models, the Jeep Wrangler Unlimited is the ideal mixture of all-terrain capability and luxury.

But this bright blue vehicle is different from mass-produced versions. Firstly, it’s customized from top to bottom.

It has a HEMI Demon engine and hefty 40-inch tires to tackle any terrain. The interior is high-grade leather, and the power steps are fully illuminated for passenger convenience.

When it sold for $181,500, it had fewer than 100 miles on the transmission.

Why It’s Expensive

This customized Jeep was essentially brand-new when it sold. That quality alone makes it pricey. But this vehicle’s jaw-dropping performance and elevated cabin space are why it sold for big bucks.

6. 2016 Jeep Wrangler 75th Anniversary Custom 6×6 – $198,000

2016-Jeep-Wrangler-75th-Anniversary-Custom 6x6
photo source: Mecum Auctions

The first Jeep was a 4×4 released in 1940. 75 years later, the Jeep brand decided to commemorate the anniversary of this release by producing limited edition 75th Anniversary editions of its most popular models. This 2016 Jeep Wrangler, called Inferno, is one of those cars. But it’s different from the rest, as it’s been customized for optimal performance.

It’s a five-seat behemoth with four rear and two front wheels and a roll cage bar for superior protection. The extended back cab is ideal for hauling large items or supporting a camping tent while exploring off-road destinations.

Considering its multiple attractive features and rarity, it’s unsurprising that this Jeep sold for $198,000.

Why It’s Expensive

Inferno is a high-priced Jeep because it’s one of the few 75th Anniversary Jeeps that enjoyed extensive customization. It has a 707-horsepower Hellcat supercharged engine and three axles for optimal suspension on bumpy terrain.

Though it’s sporty enough for paved roads, it works best when taken on off-road expeditions. These features make it an attractive (and expensive) commodity.

5. 2020 Jeep Gladiator Custom Demon Rubicon – $198,000

photo source: Barrett-Jackson

This 2020 Jeep Gladiator gets its name from the Demon Challenger engine thrumming beneath the hood. But, of course, its black-and-red aesthetic also appeals to its rebellious and mighty attitude.

Selling for $198,000 when it went to auction, this Demon Rubicon is the most expensive 2020 Jeep ever sold. It’s also one of the spacious custom-built Jeeps, with five-person interior seating and an extended rear cab.

Why It’s Expensive

The three reasons behind this car’s massive selling point are customization, mileage, and power. The Demon Rubicon is decked out in sleek jet-black detailing and multiple add-on features that make it a comfortable and contemporary ride.

When it sold at auction, it had fewer than 200 miles under its belt, making it virtually brand-new. But its Demon Challenger engine is the real cherry on top, as it can produce 850 horsepower!

4. 1981 Jeep CJ7 Custom SUV – $200,000

photo source: Barrett-Jackson

Though this antique Jeep isn’t the oldest top-selling vehicle, it is the priciest vintage Jeep ever sold. It’s also one of the few Jeep vehicles sporting a racing-style exterior paint with distinctly Americana vibes.

This 1981 Jeep CJ7 was built in collaboration with the Gary Sinise Foundation and sold for charity for $200,000. But one of the main draws of this one-of-a-kind Jeep is its appearance on Fast N’ Loud, a reality show produced by Discovery Channel.

Why It’s Expensive

Any vehicle that has a television appearance is bound to outsell mass-produced cars. Not only was this Jeep featured on TV, but it’s also an antique, doubling its potential value.

Still, this Jeep is far more affordable the several of the most expensive BMWs!

3. 2015 Jeep Wrangler Unlimited Commando Tactical Edition – $225,000

photo source: Barrett-Jackson

Several of the costliest Jeeps ever sold have a tactical look and functionality. This 2015 Jeep Wrangler Unlimited Commando Tactical Edition, which sold for $225,000, is one of the most military-inspired Jeeps,

It features fully removable doors, a mesh roll cage net, and a flat fender for superior terrain clearance. It even comes with a winch capable of hauling 9,500lbs (about 4,309kgs).

Any journey in this Jeep is sure to be a wild adventure, making it an attractive buy for any Jeep fan.

Why It’s Expensive

This Jeep’s uniquely tactical features are the main reason it sold for such a high price, and it also includes an exact replication of the authentic COMMANDO Tan™ exterior color. But the next entry on our ranking outclasses it in terms of durability and style.

2. 2022 Jeep Gladiator Custom 6×6 “Apocalypse Hellfire” – $236,500

photo source: Barrett-Jackson

The tactical-looking Jeep is called the Apocalypse Hellfire, a strangely fitting name, considering its incredible durability.

It has a spacious rear storage bed and luxurious interior fittings. It’s also relatively new, having less than 200 miles under its belt when it sold for $236,500.

Capable of towing six tons, this heavy-duty Jeep features an appropriately-named 717-horsepower Hellcat V8 engine that provides immense power. In addition, its massive all-terrain tires easily handle rugged terrain thanks to the six-wheel drive mode, making this vehicle the ultimate survivalist vehicle.

But unlike minimalistic Jeeps, the Apocalypse Hellfire comes equipped with several hi-tech components, including an infotainment system, Bluetooth capability, and Apple Play compatibility.

Still, this Jeep’s most stunning features include an armor-protected windshield and Kevlar exterior coating. In short, this vehicle was built to survive disasters, but it’s far from spartan in terms of deluxe features.

Why It’s Expensive

You don’t often find a vehicle that can withstand harsh natural elements and weapon-based attacks.

But this Jeep was built with survival, power, and durability in mind, making it a dream come true for anyone who wants to rough it or prepare for the worst (in style). Moreover, due to its laundry list of incredible customization features, it’s easily worth more than $230,000.

1. 2012 Jeep Wrangler Unlimited Custom 6×6 – $250,000

photo source: Barrett-Jackson

The most expensive Jeep is a 2012 Jeep Wrangler Unlimited Custom 6×6 commissioned by Andruw Jones, a retired outfielder who played for the Atlanta Braves. This customized Jeep sold at the Palm Beach 2022 auction for $250,000.

Like other Jeep 6×6 vehicles, this model has an elongated tail. But unlike standard versions, this custom Jeep looks like a hybridization of a Jeep Wrangler and a pickup truck, with a four-wheel backend that’s large enough to accommodate a four-person tent.

The interior has unique features, including a custom steering wheel with a baseball stitch, large headrest TV screens for passengers, and a push-button gear shift system. Overall, this is one of the most decadent Jeep vehicles ever made, earning its spot at the top of our ranking.

Why It’s Expensive

There are two primary reasons why this Jeep sold at a comparatively high price. Firstly, it’s a fully customized vehicle that only retains one original factory part—the front windshield.

You’ll find a wealth of luxurious add-ons inside this Jeep, from an advanced stereo system to a built-in cooler for drinks on the go. These features make it an ideal vehicle for those who enjoy camping or road tripping with their Jeep.

Secondly, this Jeep was commissioned by the Hall of Fame baseball player Andruw Jones. The inside of the tailgate even features his signature! Consequently, the previous ownership of this vehicle also makes it quite valuable.

But while this Jeep costs a quarter of a million bucks, it’s about half the price of the most expensive Lexus car!

Why Are Some Jeeps So Expensive?

Though Jeeps might not be the most expensive cars in the world, some models feature prices that are well above the average car price. So, why are some Jeeps so costly?

The priciest Jeeps ever sold tend to be customized, personalized vehicles that are chock-full of top-of-the-line components. Overall, the most significant factors contributing to high Jeep prices include:

  • Customization
  • Quality
  • Famous owners
  • Brand reputation
  • Scarcity

When you understand the impact these qualities have on Jeep values, you’ll be able to select a high-end Jeep that appreciates in value, meets your transportation needs, and looks stunning in your garage or driveway.


Without a doubt, the most expensive Jeeps are custom vehicles. These altered models are one-of-a-kind, making them inherently more valuable, as you often can’t find them for sale at local Jeep dealerships. Additionally, custom vehicles are virtually impossible to replicate.

But the scarcity of custom Jeeps isn’t the only aspect influencing their higher-than-average values. Most of these cars feature top-of-the-line components and innovative entertainment systems that significantly contribute to their final price.


A custom Jeep outfitted with the latest and greatest tech can sell for thousands more than a beat-up vintage Jeep in poor condition. Even though most antique cars sell for incredible prices, several of the costliest Jeeps ever sold are newer models with powerful engines, custom-built components, and brand-new parts.

Of course, creating a personalized Jeep made of the best components isn’t a cheap undertaking. As such, the conversion cost is often passed onto buyers via high prices.

Some of the most expensive Jeeps ever sold also have famous previous owners, a quality that also impacts price.

Famous Owners

If a Jeep’s previous owners are celebrities or famous athletes, the vehicle’s value is sure to skyrocket. The most expensive Jeep ever sold, the $250,000 2012 Jeep Wrangler Unlimited Custom 6×6, is a wonderful example of this trend.

In addition to being fully customized and upgraded with high-quality components, this Jeep was owned and commissioned by Andruw Jones, a Hall of Fame outfielder who played for the Atlanta Braves. The inner tailgate even features his signature, making the vehicle a driveable piece of sports memorabilia.

Brand Reputation

Though the word “cult” typically has a negative connotation, the Jeep brand is one of the world’s most successful “Cult Brands.” This means that it has developed a cult-like status, with dedicated followers and enthusiastic collectors eager to purchase the latest and most exclusive Jeep models.

This incredible brand reputation ensures demand for Jeep vehicles is consistent, and diehard Jeep fans will continually pay staggering prices to own the most capable models. But the costliest Jeeps are often limited edition or custom, one-of-a-kind models in low supply.

Because the demand for Jeeps is consistent, but the supply of some models is extremely limited, prices for these rare vehicles can reach new highs.


Passionate Jeep drivers are often willing to pay big bucks on limited edition models, as these vehicles are comparatively scarce. The 2016 Jeep Wrangler 75th Anniversary 6×6 is a fantastic example, as it was only available for a limited time in 2016.

Still, customized Jeeps are even rarer, as they’re one-of-a-kind vehicles that aren’t readily available from dealerships.

Because Jeep demand remains high (partially due to the brand’s reputation), customized and limited edition models can sell for staggering prices, especially to dedicated buyers who feel a sense of loyalty to the brand.

What’s the Most Expensive Jeep Ever Sold?

The most expensive Jeep is the 2012 Jeep Wrangler Unlimited Custom 6×6. This fully customized Jeep (with the original Jeep Wrangler windshield) sold in 2022 for $250,000.

This Jeep Wrangler contains every imaginable luxury, including a built-in cooler for drinks, headrest TV screens for passenger entertainment, and a 14-speaker stereo system. It was initially commissioned by Andrus Jones, a retired outfielder who played for the Atlanta Braves.

To discover more of the most expensive vehicles and lifestyle items, check out these related articles now!

Eric Lyons

Eric is a subject-matter expert on the world's most expensive luxuries and collectibles. He has explored thousands of luxuries and collectibles over the past few years and now brings them to readers around the world.

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