Most Louis Vuitton handbags, luggage, and shoewear cost more than $1,000. This brand, founded in 1854, is one of the oldest and strongest fashion brands in the world. But why is Louis Vuitton so expensive?
Louis Vuitton products are expensive because they’re globally-recognized status symbols, often indicating higher social and economic status. In addition, the brand’s long history and association with wealthy clients make it one of the most desirable brands among affluent consumers.
Are you planning on dropping several hundred (or thousand) dollars on a Louis Vuitton product? You might want to check out these reasons for the brand’s high price tags before shopping.
Here Are the Top 10 Reasons Why Louis Vuitton Is Expensive
- Louis Vuitton products are status symbols
- The brand is associated with wealth
- You’ll enjoy a luxurious shopping experience
- There’s worldwide demand
- Supply is extremely limited
- Louis Vuitton products can last decades
- These products are made with high-quality materials
- Louis Vuitton products are handmade
- Louis Vuitton never goes on sale
- The brand is worth billions
10. The Brand Is Worth Billions
A brand’s worth can influence the prices of its products. Brands with astoundingly high valuations can afford to charge more for their items.
This isn’t always the case, with some top brands earning their wealth via low-cost goods. But the most successful fashion brands almost always price their products for hundreds or thousands of dollars.
The Louis Vuitton brand is worth more than $14 billion, setting it within the world’s top three wealthiest fashion brands! One of the primary ways Louis Vuitton maintains this high brand value is via reputation. For example, well-known celebrities often promote Louis Vuitton products via advertising campaigns.
The better a brand’s reputation, the more popular it’s bound to be with consumers. But only the wealthiest or most dedicated shoppers can afford Louis Vuitton bags, watches, and jewelry.
This pricing guarantees that the Louis Vuitton brand remains exclusive and continues to sell its items for incredible prices. It also ensures that the brand’s worth increases over time.
And unlike other fashion brands, Louis Vuitton never places its items on sale. As a result, the only way to purchase a Louis Vuitton item at a discounted price is to buy a secondhand product from a private seller.
9. Louis Vuitton Never Goes on Sale
The world’s highest-value fashion brand, NIKE, often puts its items on sale. These regular discounts ensure that consumers of all income levels have the opportunity to own a NIKE item.
It’s also an excellent way for the brand to get rid of older products while still earning at least a partial profit from them. But Louis Vuitton, as well as other luxury brands, don’t follow this practice.
This refusal to place items on sale keeps prices and demand high. After all, consumers aren’t waiting for seasonal sales to snap up discounted products. But what happens when unsold products remain on store shelves?
You might be surprised to learn that any unsold Louis Vuitton goods that remain at the end of a product lineup season are summarily destroyed. So, for example, unsold handbags featuring last season’s designs are often burnt to a crisp.
Employees pour unsold fragrances down the sink and set fire to unsold shoes. This destruction might seem like a waste. But this policy prevents people from searching for discarded items in the store garbage bins.
An absence of on-sale products (or rescued trashbin finds) also keeps prices high. It also helps the brand maintain a pristine product reputation.
But another reason Louis Vuitton products are so expensive is because they’re handmade. As such, they’re some of the highest-quality items available in the modern market.
8. Louis Vuitton Products Are Handmade
The energy required to produce an item influences its final retail price. For example, the most affordable clothing items are made in large industrial factories and mainly by machines. This fast mechanical production means that each item has a minimal energy cost.
Alternatively, some of the world’s most expensive items are handmade. Handmade items often exhibit a higher-quality construction than machine-made items. However, they also require more labor and time.
Louis Vuitton craftspeople spend most of their lives perfecting their chosen trade. Common trades include sewing, shoemaking, and metal shaping.
Once hired by Louis Vuitton, these expert-level artisans then spend several months mastering Louis Vuitton’s production techniques. Some artisans spend years mastering these techniques!
They’ll then apply these learned techniques to create the highest-quality Louis Vuitton items. Each of these items must pass strict quality tests to reach store shelves. The labor required to produce a single Louis Vuitton handbag is far more than the labor needed to create a single machine-made bag.
This time, energy and education are passed onto the consumer via high prices.
But shoppers aren’t only paying for superior handmade quality when purchasing a Louis Vuitton item. They’re also paying for luxury-grade materials.
7. These Products Are Made With High-Quality Materials
No matter what Louis Vuitton product you’ve got your eye on, you can rest easy knowing that it’s made of the finest materials. This brand never skimps on high-quality materials, often using pure gold for its wristbands and exotic animal skins for its bags.
These high-quality materials aren’t inexpensive, with many of the precious metals used to create Louis Vuitton products appreciating over time. As a result, every Louis Vuitton product is a worthwhile investment that can increase in value over time.
The quality materials used to make Louis Vuitton products also make them more durable. Consumers looking to get the most value for their money will naturally want to choose an item that can last for several years, and Louis Vuitton products don’t disappoint when it comes to product lifespan.
6. Louis Vuitton Products Can Last Decades
What do you get when you combine quality artisanal craftmanship with superior-quality materials? You get a product that can last decades!
Exceptional product lifespan is yet another reason Louis Vuitton products are so expensive. Unlike more common products made by machines, Louis Vuitton items typically have a lifespan of 20 years, sometimes longer.
So, when you invest in a Louis Vuitton handbag, you’re spending money on an item that can withstand decades of daily use. And Louis Vuitton is serious about ensuring that each product meets this high durability standard.
For example, handbags are typically filled with weights and dropped several feet for days before passing quality checks. And if the bag material rips or the handles dent, the bag is destroyed or sent back for improvements.
This extensive level of product testing is virtually unheard of for most luxury brands, setting Louis Vuitton apart. It’s even more impressive when you consider the limited supply of Louis Vuitton products.
5. Supply Is Extremely Limited
While unsold Louis Vuitton products are set ablaze, it’s crucial to note that the number of products turning to ashes is relatively low. That’s because the brand adjusts its manufacturing schedule to meet demand.
So, if demand decreases slightly, the Louis Vuitton craftspeople produce fewer items. This practice keeps supply low at all times, boosting prices. And because Louis Vuitton products typically last several decades, the secondhand market supply is also comparatively low.
When coupled with the constant international demand for these products, you’ve got a price point that will only continue to rise.
4. There’s Worldwide Demand
Besides supply, demand is one of the most significant factors influencing prices. In fact, high demand is one of the primary reasons why LEGO sets are expensive!
While some brands are only well-known in specific countries, Louis Vuitton has an international reputation. Whether in South Africa, China, the United Kingdom, or Mexico, everyone can recognize a Louis Vuitton product and its inherent value.
This recognizability makes Louis Vuitton one of the few global status symbols, but it also creates worldwide demand. Thanks to its international association with wealth and influence, the planet’s wealthiest people gravitate toward the brand.
When the world’s top earners are all clamoring for the newest Louis Vuitton handbags and jewelry, you can charge outrageous prices for such items. Besides, shopping at a Louis Vuitton store is a luxurious experience that appeals to the most affluent customers, many of whom will reserve the entire storefront for private browsing.
3. You’ll Enjoy a Luxurious Shopping Experience
Like enjoying one of the world’s most expensive plane rides, shopping for Louis Vuitton products is an unforgettably luxurious experience. From the moment you enter the store until you leave, the employees will cater to your every whim.
Additionally, Louis Vuitton storefronts tend to be small, minimally stocked, and decoratively lit. This is because they’re designed to attract wealthy clients.
If you can afford to purchase multiple Louis Vuitton products throughout the year, you might even receive an invite to a client event. These luxury brand events feature decadent champagnes, well-dressed patrons, and the opportunity to network with some of the world’s most affluent individuals.
All-in-all, Louis Vuitton offers one of the most luxurious shopping experiences. But this experience doesn’t come cheap. Prices for Louis Vuitton products stay high to ensure that the brand’s association with wealth remains constant.
2. The Brand Is Associated With Wealth
Some of the first clients who purchased Louis Vuitton items were members of Europe’s royal families. Other early clients included some of the world’s wealthiest businesspeople and fashion icons. This elite clientele set the trend for the Louis Vuitton brand, which is still known for its association with wealth.
As you might expect, brands associated with wealth tend to attract wealthy people! However, this reputation also attracts average folks who want to own something luxurious.
It’s not uncommon for middle-income people to spend months or years saving their money to purchase a Louis Vuitton handbag or purse. Once bought, this item becomes a prized possession, elevating the person to someone with greater social status.
Social status influences a person’s interactions and access to exclusive institutions. So, owning a Louis Vuitton product is often beneficial for those looking to gain affluence.
1. Louis Vuitton Products Are Status Symbols
Owning a Louis Vuitton product is a sure sign of wealth and influence. For that reason, Louis Vuitton products function as physical status symbols.
When you walk outside your home carrying a Louis Vuitton bag, you’re letting everyone know that you can afford one of the world’s most expensive fashion items. This type of status symbol can be helpful in various situations, as it communicates your economic worth.
For example, those attempting to shop at the most exclusive boutiques or gain entry into the most private restaurants might gain instant access thanks to their Louis Vuitton handbag or shoes. Like owning a Porsche or a second passport, owning multiple Louis Vuitton products can instantly increase your perceived value.
Still, if you’re looking to increase your status to new heights, you’ll want to invest in the world’s most luxurious brands and items, including Bored Ape Yacht Club NFTs. Diversifying your status items is a fantastic way to show how influential and affluent you are!
How Expensive Are Louis Vuitton Products?
Prices for Louis Vuitton products vary depending on the product type, size, and included materials. The most affordable Louis Vuitton items tend to be small purses and cardholders, some costing as little as $265.
But the average price for a Louis Vuitton product is more than $1,000. So, for example, a Louis Vuitton gold bracelet might set you back $4,000, and the average handbag or tiny backpack costs more than $2,000.
The most expensive Louis Vuitton item ever sold was the Steiff Louis Vuitton Teddy Bear, which fetched $182,550 at an auction in 2000. Accounting for inflation, that would be about $300,000 today!
Why Is Louis Vuitton So Expensive?
So, why is Louis Vuitton so expensive? The primary reason might be that owning a Louis Vuitton product is an international status symbol.
Many people are willing to spend thousands of dollars on a Louis Vuitton bag to show that they’re successful and fashionable. After all, the Louis Vuitton brand is associated with royalty and wealth.
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